But figures suggest that young people are even more open to experimentation than previously thought. Only two thirds of Generation Z identify as solely heterosexual, in stark contrast to previous generations, a study has found. Research by Ipsos Mori found that 66 per cent of young people, aged between 16 and 22, are "exclusively heterosexual" - the lowest figure of any generation.
Subjects[ edit ] The films advise the public on what to do in a multitude of situations ranging from crossing the road   to surviving a nuclear attack.
Many of them involved or were narrated by celebrities of the day. History[ edit ] The earliest PIFs were made during the Second World War years and shown in cinemas; many were made by and starred Richard Massingham an amateur actor who set up Public Relationship Films Ltd when he discovered there was no specialist film company in the area.
After the war, PIFs were produced by the Central Office of Information now closedand again by private contractors, which were usually small film companies. PIFs were supplied to broadcasters free of charge for them to use whenever they wished. Their usefulness as a cost-free means to fill the gaps in fixed-duration commercial breaks left by unsold advertising airtime led to their being used regularly and extensively in the s, s and much of the s, and consequently, within both the COI and broadcasting companies, they were typically known as "fillers".
They are still being produced, although the vastly reduced need for broadcasters to turn to third-party filler material to deal with unused airtime during breaks or junctions means they are now only seen rarely, usually in night time spots. Fillers are still produced and distributed by the Cabinet Office by the Filler Marketing team.
A sequel was released in The fillers listed above were for domestic consumption. These films dealt with research and development, British products and the British way of life. They were usually distributed through the diplomatic network but not always.
Some films were sold commercially to overseas outlets, mostly television. Notable public information films[ edit ] Charley Says NO: An animated series of PIFs with a ginger cat called Charley whose warning growls were voiced by Kenny Everett who advised children against various dangers they might encounter in their daily lives.
A character played by David Prowse who advised children about crossing the road safely. An earlier road safety campaign targeted at children featured the animated squirrel "Tufty", and a Tufty Club for young children was later founded.
A public information film shown in primary schools about the dangers of playing on farms. This PIF is notorious for being extremely graphic. A film based around a child losing his legs after being struck by a train. A modern equivalent, Killing Time, was shown in secondary schools during the s but was later replaced for, apparently, being too graphic.
Robbie replaced the notorious and extremely graphic The Finishing Line. A series of films never shown advising the British public on what to do in the event of a nuclear attack.
They would have been shown constantly on all television channels in the build up to a war. Voiced by Patrick Allen. A series of three made in warning children of the dangers of playing near overhead power lines and electrical sub-stations.
The films, narrated by Brian Wilde of Last of the Summer Wine and Porridge famewere particularly graphic and frightening, depicting the electrocution of young children. A film warning children of the dangers of foolhardy behaviour around lakes and ponds.
A chilling film from warning you not to let a small child ride in the front of your car from the days when it was not illegal not to wear a seatbelt. We see a man turn up at a park and learn throughout the course of the film that he took his daughter there in the car one day, she was in the front seat without a seatbelt and she was fatally injured on the way.
We hear voiceovers describing how he has identified the body of his daughter and how the car was in good condition, but a van pulled out in front of them, causing the crash. It even mentions the fatal injuries his daughter suffered as a result. Next shown is a young girl on a swing, the result of the man remembering bringing his daughter to the park before the accident.R.
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